At the Regal L.A. Live entertainment complex, a marketing team for 20th Century Fox recently roped off part of the cinema lobby and set up a row of chairs and Oculus Rift rigs. The team persuaded moviegoers wandering the lobby to strap on headsets and watch the free promotional tool “Alien: Covenant in Utero,” a two-minute, 360-degree video that lets users experience what it’s like for an alien to burst out of someone’s chest.
Watch the video on LA Times here. (Video by Patrick T. Fallon / For The Times)
Source: LA Times