Kindred Futures, the innovation arm of Kindred Group, has announced a new project with mixed reality (MR) specialists Zappar, looking at creating a new way for consumers to explore sports data.
The two companies are exploring the way sports are watched and data is consumed by building prototypes based on high profile sporting matches such as the 2017 Champions League final and T20 cricket between South Africa and England.
When gambling viewers currently have to trawl through tables of data provided by broadcasters to help make their sporting decisions, Zappar gives users control in an immersive experience where they can explore the team’s players, with insights into their goals, shots or runs – putting the user at the heart of the data. The two demos, powered by data from Opta, look to give an insight into what the future holds for interacting with sports data, all using Zappar’s ZapBox.
“Kindred Futures has always been committed to seeking out the most interesting and innovative companies to explore the future of gambling,” said Will Mace, Head of Kindred Futures. “Our largest brand, Unibet, has the tagline “Luck is no Coincidence” and this exploration with Zappar allows punters to discover and interact with data like never before – leveraging Opta data to provide insights that can help them make more informed decisions. We’re very passionate about ensuring that audiences are given enough data to make sensible gaming decisions and think that our experiment with Zappar is an exciting step in the right direction.”
“The main barrier of getting mixed reality to the mass market is the cost of new hardware. There’s an exciting future of data visualisation, with mixed reality providing an immersive and engaging way to both view and interact with information. This exploration is all part of our goal of democratising this technology. We’re very excited about partnering with Kindred to see how we can drive innovation and bring the future closer to today,” added Jeremy Yates from Zappar.
Source: VR Focus