What do marketers really want? According to a Marketo survey earlier this year, marketers said in 2017 they’d focus on the internet of things (IoT), machine learning, predictive analytics and virtual reality as top technologies. Twelve months later, in this season of giving, we’ve decided to catch up with marketers to see what’s on their holiday wish list for the coming year.
Gregory Golinski, Digital Marketing Executive, yourparkingspace
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Natalia Luneva, Founder, Practice Secret
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Dear Santa: this Christmas I want Facebook to approve the ads I’m running for my clients faster. I primarily work with healthcare clients, so approving ads can take a few days and as many as 30-plus takes, which is very frustrating and time consuming. While you are at it perhaps you could also improve conversion on my funnels by 1 percent on every step. I would really appreciate it.
Wayne St. Amand, CMO, Visual IQ
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Lizzi Hart, Marketing Executive, Graduate Recruitment Bureau
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In addition, I wish that everyone was as committed to organization and documentation as I was. Trying to navigate someone else’s folders can be a nightmare!
Finally, I would like infinite time and resources (and enthusiasm) to be able to thoroughly analyze and tinker every aspect of our marketing. I am a self-professed perfectionist, so I have had to learn the hard way to let things go.
Alex Birkett, Growth Marketing Manager, HubSpot
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Daniel K. Lobring, Vice President, Marketing Communications, rEvolution
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Bonnie Crater, CEO, Full Circle Insights
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Wes Marsh, Director, Digital Marketing, Solodev
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Tammy Duggan-Herd, PhD, Marketing Manager, Campaign Creators
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Now here’s to hoping they don’t just set their phones to “do not disturb” in 2018.
Joshua Feinberg, Chief Thought Leader, Vice President, Co-Founder, SP Home Run
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Whether it’s digital ignorance or arrogance, the typical small-business CEO still invests in digital as if their most important customers were all over 90, use a flip-phone, read printed encyclopedias, depend on paper phone books, book hotel reservations with travel agents, and get their movies from video rental stores on VHS. (Personal line: I want to **start** drinking coffee because it fits in with my low carb/low sugar fitness plan.)
Diana Byrne, Vice President, Marketing, Boxever
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Julia Paradis, Marketing Manager, Kitewheel
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Source: CMSWIRE