If you’re like me, then you’re rarely just watching TV. You’re probably also simultaneously following reactions on Twitter during a live airing of The Walking Dead. Or perhaps you’re checking your fantasy football scores while a real game is in progress. Or you might just have the TV on in the background while you’re writing an article about a new augmented reality app.
The new app I’m writing about today (while Captain America: The Winter Soldier plays in the background), is called We Are TV, and it wants to take advantage of your urge to multitask while watching TV.
We, the multitaskers of the world, are not alone. Over the summer, Facebook published the results of an in-home eye-tracking study conducted in the US. The study found that participants focused their attention on the TV screen 53% of the time. One of the top distractions was smartphones, which 94% of participants kept with them while watching TV.
“A lot of this usage is not connected to the show,” says Martin Rogard, founder of We Are TV and former executive at DailyMotion. “And we thought with augmented reality, there was a big opportunity to be able to create a product to make watchers more engaged with the show.”
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Source: Next Reality