The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival’s mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool.
The iOS version of the festival’s app includes the Coachella Camera, which facilitates AR experiences for festival attendees.
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If that’s not enough AR for you (or you feel left out because you’re an Android user), self-described “rap god” and Coachella headliner Eminem released his own dedicated AR app for iOS and Android.
The app, crafted using ARKit and ARCore, offers a pair of experiences involving the artist accompanied by snippets of his music. The first imagines a super-sized Eminem towering over a skyline, with helicopters surrounding him as if he were King Kong. The second experience opens a virtual portal to a stage in the desert.
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Source: Next Reality