London shops Analog Studio and W&N won the highest prize in Digital Craft last night in Cannes for their work in turning Icelandic singer Björk into a surreal VR piece.
The six-minute video, dubbed “Notget,” is a spatial look at the artist’s world and was created for the HTC Vive for her eighth album “Vulnicura.” The work was picked, “pretty much unanimously” among the jury for its innovative use of virtual reality, said Henry Cowling, creative director at Unit9 and president of the digital craft jury. “It’s one of the easier discussions that I’ve ever been a part of or witnessed.”
He added, “What we loved about this piece is that it considered form and it considered composition and it considered storytelling from a spatial point of view—from the point of view of you being a person in the room. It’s the combination of a number of trends.”
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Source: Ad Week