There Are Millions of Travel Agencies Out There,
What Makes Yours Special?
BBC News has recently published an article regarding the application of Virtual Reality technology in tourism – in short, VR can evidently boost tourism businesses as a marketing tactic. After experiencing Wales attractions in VR, 85% of the people responded they would pay a real visit! In addition, (UK) Economy Secretary Ken Skates said growing numbers of businesses were “embracing” the technology to “market themselves”.
VR to tourism is like a free sampler to snacks. The customer sometimes doesn’t necessarily know what they are looking for when faced so many options, and having just a small bite of the real experience can help them feel more assured.
[1] VR effectively engage clients with possible destinations/attractions that they might not have considered.
[2] it makes your clients more assured in what they are getting.
[3] Your brand awareness is increased by adopting VR.
If you are in the travel industry, I hope this article will help you get started on VR tourism marketing. With just a little bit of time and investment, you can engage clients more effectively than ever by following the examples and tutorials below.
What You Will Need
[1] A 360° Camera [200$ – 350$]: make sure it’s resolution is at least 4K; they are very easy to use.
[2] An Editing Software [Free]: you can use this free, easy-to-use editing software for all 360° materials, or you can go with something more professional like Final Cut or Premiere Pro.
[3] Make a VR 360° video, or photo of the attraction/tour. *You can also outsource the production to a third party.
[4] A Cellphone-Based VR Headset [7$ – 25$]: this is an optional purchase because your client can stream VR content on desktop nowadays, but using a VR headset is a way more immersive experience in showcasing your tour to clients.
Examples
Pluckley (Haunted Village), by XploreVR
,
,
Are you a scuba diver? If you are scouting for your next dive, perhaps check out this production by 360 Labs. Forget photos or videos. Put on a VR headset and have a quick red sea dive with 360 Labs.
Beijing Travel VR, by VisitBeijing
,
,
Pukka Travels specializes in designing a customized dream Arctic trip for aspiring travelers. In this production, you will get to experience some of the highlights during an Arctic trip. When working with Pukka, you are free to cherry pick activities to fully customize your schedule.
Marrakech Travel Vlog, by Lisa Stel
,
Source: Veer VR BLOG