Beyond Meat
The buzziest tech product coming out of Silicon Valley is not another app or a new virtual reality experience. It’s a burger that contains no meat.
As many Americans attempt to reduce their meat consumption, startups like Impossible Foods and Beyond Meat are targeting restaurants and grocery stores with an approach to the burger that cuts out the cow, but still tastes like meat in an effort to curb the environmental impact of animal production. Funds have poured to the companies out of widespread concern over the 10 billion animals killed for food in the U.S. each year and cattle’s contribution to greenhouse gas emissions. Although investors are loving it, big beef is starting to fight back, claiming that plant-based burgers should not count as real meat.
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Source: Time