Virtual and augmented realities have been two technologies causing a stir in advertising, but JWT’s digital agency Webling is hailing mixed reality the future for brands.
To understand how mixed reality technology could enable new interactions and facilitate storytelling, Webling created Pixel – a virtual office dog that can be accessed through Microsoft’s HoloLens headset.
Pixel follows instructions and interacts with his surroundings. He also responds to commands, such as jump, sit, rollover, play dead and bark.
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Source: AdNews