Virtual reality continues its march into the mainstream. While most consumers do not have access to the headsets required to properly experience the medium, there are enough out there that do. One of the things to remember about virtual reality is that it can also be experienced in 360°. So even if travelers don’t have a headset, they can still very much experience the destination.
One recent application of VR was with Visit Mammoth in California. The team created a behind-the-scenes video piece on the making of the VR video, which shows just how much work goes into creating compelling content for this new medium. In this particular video, a 360° camera set-up was flown via drone — the highest level elevation ever flown for a 360° camera.
Visit Mammoth’s Director of Marketing Whitney Lennon provided some insights into how the destination decided to experiment with this technology — and of course what others can learn from their experience.
The actual VR video itself is here (best viewed with a VR headset).
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Source: Tnooz