Under the deal, fans aged 21 and older will get exclusive access to some of the sport’s most storied football programmes – starting with the University of Texas (UT) and the University of Southern California (USC). USC Trojan fans will be transported to the field at LA Memorial Coliseum to see what it’s like inside the huddle and be part of the action, while Texas fans will get behind the scenes access to Darrell K Royal–Texas Memorial Stadium, including an in-depth look at the newly renovated locker rooms, with former UT star Jordan Shipley.
The content will be available via Time Inc’s LIFE VR app for those that register for on-site Coors Light activations at participating bars and restaurants. Also, 360-degree video versions of the content will be shared on SI.com and across Time Inc’s digital platforms during the college football season.
“Right now, college football fans are standing loyally next to their teams every weekend as they climb their way up the college football rankings,” said Zach Fatla, Coors Light senior marketing manager. “We wanted to create memorable, immersive experiences and our relationship with The Foundry at Time Inc has helped bring this powerful storytelling to life.”
Legal-drinking-age college football fans attending the 16 September USC vs. Texas game will be able to access the virtual reality experiences at the Ralph’s and Fox VIP pre-game tailgates in front of the LA Memorial Coliseum starting at 2.30pm Pacific time.
“We’re thrilled to partner with Coors Light and reward college football fans with can’t-buy experiences that are entertaining, provocative and compelling,” said Chris Hercik, senior vice-president, creative, at The Foundry. “Our hope is that fans feel more a part of the game than ever before and the technology we used as part of the VR experience will make that happen on a whole new level.”
Source: Rapid TV News