Perhaps no company is more aware of how important advertising can be than Alphabet’s (NASDAQ: GOOG) (NASDAQ: GOOGL) Google. It will earn an estimated 78% of all search ad revenue this year — or $28.5 billion — according to eMarketer, and it’s expected grab 80% of the market by 2019. So when Google talks about how it’s working on new adverting opportunities — this time within virtual reality (VR) — it’s worth paying attention.
The company posted on its Google Developer blog last week that it’s already experimenting with how to serve up non-intrusive ads on its own Google Cardboard and Daydream View VR headsets, as well on the Samsung Gear VR.
Here’s a glimpse of one of the VR ads the company has already created.
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Source: The Motley Fool