Having an American Football related VR experience is nothing particularly new. We’ve seen throughout 2017 use of the technology grow as well as use of AR to create new ‘fan engagement’ experiences. Allowing supporters to show their colours on social media and through other outlets. However, this new one developed by interactive digital content creators Groove Jones is a step above the usual fare and is, in fact, a proper videogame experience.
As part of a tie-in with the two All-American bowls being presented by American Family Insurance – The Under Armour All-America Game and the U.S. Army All American Bowl – the studio has created a new Quarterback Challenge for fans to see if they have the arm and the skills to lead a team to success.
Two versions of the videogame exist, branded up under either Under Armour or the U.S. Army depending upon the relevant event. The title sees fans step out into the centre of a stadium to engage in a number of skill tests related to passing and targeting. Players attempt to throw as many footballs as they can through a number of targets that appear around the playing field, with the top ranked players at the end of the evening getting ‘bragging rights’.
Throughout the season the title will be touring various events at High School Football games as well as being on the road throughout the United States. No mention has been made by Groove Jones as to the VR head mounted display (HMD) being used but gameplay would suggest either an HTC Vive or Oculus Rift and Touch. You can see a trailer for the (somewhat of a mouthful) Under Armour All America Football Quarterback Challenge here.
Source: VR Focus