Snap Inc. wants to be the de facto camera company by taking the camera out of people’s hands and creating a frictionless portal into everyday life.
The company unveiled its first hardware product, Spectacles, the Friday before Advertising Week. Days later, Snap’s chief strategy officer, Imran Khan, took the stage at the event to pitch advertisers the new techy sunglasses.
Now that Snap is on track to normalizing the behavior of using a wearable that sits in front of your eyes, the company is teasing out plans to bring advertisers into the augmented world in front of Spectacles-sporting consumers.
Khan explained how brands can move beyond Snapchat’s previous focus on vertical-oriented video and use Spectacles to shoot circular-shaped video. There’s been good reporting on how this reshapes advertisers’ thinking on ways to leverage Snapchat videos, giving brands new ways to create video that are both vertical and horizontal.
But it’s not brands behind Spectacles shooting their own videos that offers the most upside to advertisers, but rather brands cleverly and natively inserting themselves throughout the physical-augmented world in front of people.
For a visual illustration, check out the secret filter first uncovered and reported on Twitter by @MosheIsaacian.
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Source: Virtual Reality Pop