Snapchat popularized augmented reality with rainbow puke selfies. Then it doubled down, adding virtual objects and even public art to our real world. Now, for the first time, the company is making a virtual space. For the new season of Stranger Things, Snapchat will let you literally walk through a door into the show’s most notorious set–Joyce Byer’s (aka Winona Ryder’s) house, which is filled with those creepy, poltergeist-detecting Christmas lights.
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Source: Co. Design