Samsung has unveiled new partnerships with UFC, X-Games and Live Nation in a bid to lure consumers to the firm’s virtual reality product with a set of live stream events.
Unveiled on Tuesday, the South Korean electronics giant said VR Live Pass, a streaming service on Gear VR, will bring users “closer to the biggest live action events around the world” through immersive streaming of popular events.
“Samsung continues to push the boundaries and lead the way in high-resolution VR entertainment, bringing users closer than ever to their favorite music artists or watching the world’s best extreme athletes doing their tricks for a breathtaking, true-to-life experience,” the company claims.
The live broadcasts will begin in June and will include:
* UFC 212: ALDO vs. HOLLOWAY, Rio de Janeiro, Brazil, June 3, 2017: The fight will be streamed in VR in what is the first time in UFC records. Samsung says viewers can stream the event in a 360-degree live stream and will also have access to pre-event and post-show highlights of the battle between UFC featherweight champion Jose Aldo and interim UFC featherweight champion Max Holloway.
* X Games Minneapolis, US July 13 – 16, 2017: Gear VR users will be able to experience the X Games through their headsets and follow the progress of BMX riders and skaters including Jimmy Wilkins, Chad Kerley and Jagger Eaton.
* Live Music Concert with International Artist, US August, 2017: The Live Nation event, including a number of live acts, will be streamed.
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Source: ZD Net