Nike are one of the most recognisable brands in the world, with their products appearing on some of the most famous athletes, as well as pretty much everyone else, sporty or not. While Nike doesn’t seem like an obvious choice to move into the world of augmented reality (AR), a newly revealed patents shows that the company is working on a pair of AR smart glasses specifically aimed at use in sports.
The patents shows the AR smart glasses along with a smart golf ball, which pair together to allow real-time tracking, terrain information, statistics and swing information, letting golfers make better decisions on what clubs and swing strength to use.
It is unknown at this stage if Nike has plans to expand the device to other sports and paired smart devices, but it does appear to be a logical direction for the technology.