Toyota has launched its new C-HR with a campaign, which will shift the focus towards design, technology and performance in a bid to appeal to younger generations.
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The campaign shifts Toyota’s focus to technology and performance.
Created by BWM Dentsu and filmed by Exit Films’ Ben Tricklebank, ‘Thrill of the next’ features a young couple experiencing a variety of thrilling experiences through the car, such as attending a fashion show.
The new work features live-action camera work and visual effects as well as an original score by Nylon Studios.
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Source: Mumbrella