National Geographic is often among the first brands to experiment using new storytelling formats across various social platforms.
Their “itch” for testing the limits and bringing people closer to nature, technology, and humans around the world is the result of over 100 years of experimentation, largely thanks to when Editor Gilbert H. Grosvenor’s boldly decided to use photos in the magazine for the first time.
Rachel Webber (EVP of Digital Products, National Geographic) joined us at #SMWNYC to share insights and perspectives on how they are leveraging the new tools and platforms to maintain their position as one of the most relevant and inspiring brands in social media.
,
Source: SocialMediaWeek