Gone are the days of the drawn out, painful IKEA trip. This week marked the release of IKEA Place, an augmented reality (AR) application that allows customers to visualize products in their home prior to purchase.
The Swedish home giant, which is known for being a forward-thinker on the innovation curve, is once again using technology to improve both products and customer experience.
Rolled out as one of the first wave of AR apps compatible with Apple’s new ARKit technology and iOS 11, IKEA Place features a catalogue of over 2,000 products that are scaled based on room dimensions with 98 per cent accuracy.
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Source: AI