VR sounds chicer in French! From Montréal to Paris, Brussels to Tahiti, Dakar to Geneva, ‘Haute VR’ informs you about everything that’s going on in the francophone world of Virtual Reality.
Perfect Corp. has teamed up with iconic beauty brand Lancôme Paris to launch a virtual beauty experience directly from our mobile phone. The collaboration features an integration of popular Lancôme products and curated looks that users can experience through true-to-life AR trials in YouCam Makeup. To educate users how to recreate these looks in real life, Lancôme experts will host a live streaming show exclusively in YouCam Makeup, creating a seamless experience from beauty discovery and try out to product demos and purchasing.
In July, L’Oréal announced plans to integrate its brands into the app, allowing consumers to seamlessly purchase items seen through tutorials. Now, such Lancôme products as lipsticks, mascaras, liners, shadows, and looks inspired by the brand’s chic vision will be highlighted on the network and available for purchase through YouCam Makeup.
“We are thrilled to integrate Lancôme’s top beauty products into YouCam Makeup for users to try on virtually,” says Alice Chang, CEO of Perfect Corp. “Lancôme’s unique curated styles, live streaming show and seamless e-commerce integration create a completely immersive user journey that makes luxury beauty discovery more fun, accessible, and convenient than ever before.”
Source: Beauty Undercover