Company name: Laduma. Founder(s): Wayne Scholes, Ben Smith, Alex Kunawicz. Headquarters: Salt Lake City, UT & Liverpool, England (With offices in Los Angeles & Cape Town, South Africa)
1. What is your elevator pitch?
Laduma is a game-changing VR company that harnesses the power of visual storytelling to transport you to faraway lands and put you in places you have dreamt about.
We produce stunning content, primarily for sport and entertainment brands, to bring you face-to-face with your heroes. Using our cutting-edge, proprietary camera system and ground-breaking technology, we deliver powerful, emotional experiences that help brands drive unparalleled engagement and loyalty. Our promise to clients is that we will bring something different to the party and that our work will always speak for itself.
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3. Market – your target market and the overall market
The worlds of sports and entertainment are our main focus. We are very selective when it comes to who we partner with, and have been lucky enough to work with the likes of LA Galaxy and Wimbledon. We’ve also done some recent filming with the Jacksonville Jaguars, The Blues Brothers and five star safari resorts in South Africa. We also have many more projects we are working on – across four continents – which we can hopefully share with others soon.
4. Business Model – how do you make money?
There are four main areas where we look to create revenue. Which one(s) suit our clients and partners depends entirely on their goals, aims and KPIs.
Branding of headsets and content
Product placement within VR content
Selling premium content and branded headsets
Showcasing services – such as corporate facilities at stadiums
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5. Management Team – with titles
Wayne Scholes – Executive Chairman
Ben Smith – CEO
Alex Kunawicz – VP Strategy
Mike Santiago – VP Biz Dev
Lauren Reynolds – VP Marketing
Skyler Baird – Lead Producer
6. What else do you want the audience to know about your venture?
Storytelling is at the heart of everything we do. Of course we have invested heavily in having market-leading technology, but clients almost expect that as a given. Our team has a deep and rich history of working for the likes of BBC Sport, The Times of London, Liverpool FC and Abu Dhabi Media Company. Great content is as the heart of everything we do.
It’s also important to add that we help clients with marketing and monetization strategy. We don’t simply make great content and then walk off into the sunset. This is why we prefer to create meaningful and long-lasting relationships with teams and organizations, from concept to delivery.
We are a bespoke brand, privately-owned and fully in control of our future direction. We like showing people that places like Salt Lake City and Liverpool are great creative hubs, too, and that you don’t have to be based solely out of California or London be a success and have a great impact.
Source: Sport Techie