Here’s a bad idea: implicitly shaming economy travelers because they had no other choice. Well that’s kind of what KLM Royal Dutch Airlines is doing with its new virtual reality app, intended for people to use while they’re flying with their ol’ run down cheap-o tickets on budget airlines.
Called “Flight Upgrader,” the app lets flyers use either Google Cardboard or a VR headset to “pretend to fly KLM.” This includes watching a movie from the Dutch airline’s entertainment system and seeing virtual flight attendants be virtually nice to you. The VR session makes it feel like you’re sitting in an aisle seat talking to a flight attendant, because there’s no better way to forget you’re in cramped flying box by pretending you’re in another, slightly better cramped flying box. The flight attendant is sure to remind you that all of the amenities being shown off are included in the base ticket price, making it the most boring commercial ever produced.
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Source: FastCompany