“It’s time to acknowledge that your audience does not need to see your every stumble on the way to virtual reality greatness.”
To VR or not to VR — is that the question? Thanks to cheap and accessible technology, almost everyone is planning their first 360° video shoot and VR project. But is it really for everyone — and everything — every time?
Over the past few years, the story of journalistic innovation has repeated itself: a new medium, function, or technology appears, and we experiment willingly. VR and 360° video are no different. Google, Facebook and Samsung are all big technology companies pushing it as the next big thing; media companies are enticed to supply their technology with the needed content. The New York Times is now producing a new 360° video every single day in partnership with Samsung.
But just because technology allows your audience to feel like the drinking fountain that Ai Weiwei drinks from — as demonstrated in one of their latest videos — should you do it? Remember that having a 360° camera can give you 359 more ways of making mistakes. See video below:
,
Source: Niemanlab