One of the hottest fields of current technologies is augmented reality which brings virtual elements from a game or video into real-world environments. For example, games which utilize augmented reality use the camera to detect the physical environment while the elements of the game interact with objects. Although a new field in the realm of technology, many applications have been developed in this space with practical and entertainment purposes. One of the best apps that leverages this technology for increasing convenience has been IKEA, the franchise which offers fashionable and inexpensive furniture.
While the process of buying furniture can be fun, an aspect of it that is daunting to many is actually measuring out the requirements of each piece of furniture to see whether or not it will fit in the space. With all of these measurements, purchasers need to record the various metrics and then compare the actual items to the space that has been measured. Furthermore, it can be extremely difficult to imagine what the piece of furniture would look like in the room from how it is displayed in the stores. With all of these inefficiencies, IKEA has made significant developments to eliminate the barriers by integrating augmented reality into the process. All that a user needs to do is open the app and then the camera will automatically open. From there, users select a piece of furniture from their online catalogue and then the app will virtually place the furniture into the room without the need to ever take out a tape measure or ruler. Highly convenient, IKEA has designed it for the highest degree of ease of use as well as eliminating friction in the purchasing process.
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Source: Appolicious