(Image courtesy Volvo Car USA.)
Low-cost virtual reality viewers — some made out of cardboard — are a minimal investment from consumer standpoint or from a company who would like to distribute their virtual reality experiences themselves. A user already has the hardware in the pocket, because the only other thing you need to do to play a VR app or see a monoscopic 360-degree video is your smartphone.
The first massive introduction of VR, was the partnership with New York Times, where Google Cardboard has been distributed to 1.2 million newspaper subscribers.
Since, several other companies have followed suit with successful marketing campaigns that used low-cost virtual reality viewers.
The launch of the Volvo XC90
Volvo isn’t necessarily known for being at the forefront of technological breakthroughs. They are known as a reliable, steady and robust manufacturer. However, that changed with the new model of the XC90 SUV, hitting the platform of Los Angeles 2014 auto show.
The XC90 is targeted for younger buyers who are interested in buying their first luxurious car, and it needed a new kind of marketing campaign. The genius idea was to let the guest drive the car. Well, you can’t usually drive the car at an auto show. But Volvo made it work.
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You can read more about Volvo and 11 other companies that conducted successful marketing campaigns using virtual reality in the book How to Win at Virtual Reality Marketing.
Source: Hyper Grid Business