Virtual reality is a big disrupter for the entertainment business, especially the movie industry.
It changes how we watch videos, and the ways we interact with digital images in a 3D space environment. But a great cinematic experience is never complete without an exceptional element: the audio.
“This technology will evolve a whole new way of storytelling but everyone is worried about the video, it is time for VR audio to be an equal partner to VR video,” says Robert Margouleff, Grammy award winner recording engineer and producer who has been in the audio business for about 40 years.
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Above: Robert Margouleff is a Grammy award winner recording engineer Photo Credit — Mark Sandstorm
Margouleff is currently on the advisory board for an immersive audio company called HEAR360 — a Los Angeles based company providing hardware and software solutions to deliver theatrical quality, head-trackable sound.
“When I first came upon the synthesizer back in 1970, it changed my world. I fell in love with electronica. Today, I see the same thing happening again. Virtual reality is going to change the way people create. It’s becoming a new art form. Everybody is trying to figure out how to be a storyteller in VR.”
One simple rule in a traditional movie scene is that the director points the camera to something in order to tell the viewer a story, but in VR the camera sees everything. So how can we conduct the action in such a large environment? Robert Margouleff’s answer is audio.
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Source: Haptical