Google continues to knock on China’s door—this time, with bass and vocals.
Earlier this month the search giant released an advertisement touting Google Translate, targeted specifically at Chinese consumers. It shows how the company is steadily attempting to boost its visibility in China, where the bulk of its products and services remain inaccessible due to the country’s online censorship controls.
The ad, which was produced by London-headquartered agency Bartle Bogle Hegarty (BBG), shows Chinese-American rapper MC Jin wandering around Shanghai, waving a phone running Google Translate over English signs and logos. Using augmented reality, the app then renders the images to display Chinese script. The ad’s a nod to Chinese pop culture—MC Jin recently featured in a hugely popular Chinese reality show called The Rap of China.
,
Source: Quartz