The European Tour is giving its fans an all-access virtual pass to the links.
Beginning with the BMW PGA Championship at Wentworth Club last May, people on-site could participate in a new digital experience through a combination of virtual reality and augmented graphics.
With the assistance of creative agency Brandwidth, the Tour provided fans an opportunity to see a behind-the-scenes look at the players’ lounge, clubhouse, practice range and tour of the course with English golfer Tommy Fleetwood, as seen below.
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Elvira, who provided additional commentary during the 18th hole, reacted similarly to Fleetwood as he watched himself via a Samsung Gear VR headset. He was so immersed in his viewing that he moved his head 180-degrees to follow the ball being hit.
“It’s awesome, huh?” said Elvira, adding that it was easy to film footage for the virtual experience. “How real is this thing? I’ve never used anything like this, but it’s like live television. It’s unbelievable.
“It’s just amazing how real this feels, and how it feels like you’re right there close to the player, watching him hit the shot. Very, very cool.”
Source: SportTechie