Since the release of the first Oculus Rift development kit we’ve seen a lot of new players enter the market, we’ve been following trends and opportunities in the space closely and we’ve been helping clients discover the VR potential for their business.
Mainstream availability of high-end VR hardware is still a few years away, and mass-market VR opportunities seem to be limited to the more affordable low-end devices like Google Cardboard and Samsung GearVR for now. But our developers have been itching to build a great-looking, fully interactive high-end VR experience for a long time, so a few months ago we decided not to wait for the market and to just dive in.
WINE VR
WineVR started as an internal proof-of-concept, with the goal of exploring high-end VR in a retail context. It took about six weeks to go from idea to prototype to finished application, including product design and content production.
The idea for the app was deceptively simple: immerse the user in a comfortable virtual environment where they can explore a catalogue of wines, based on foods they want to pair the wine with, in a fun and completely intuitive way.
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Source: Inthepocket