Virtual reality is suddenly the flavour of the moment, for anything from product launches to test drives. Now a gaming guru believes it will be the next billion-user platform.
In November 2016, iconic car brand, Jaguar, set the marketing world alight with the launch of its I-PACE Concept, an all-electric sport utility vehicle — not because the car looked so great but because the Los Angeles event was the world’s first live virtual reality (VR) unveiling of a new vehicle.
Five groups of 66 guests, at the launch venue and in a VR hub in London, were fitted with HTC Vive Business Edition headsets, powered by Dell Precision workstations. This gave them an almost photo-realistic experience of being inside the concept car and interacting live with other participants. The big deal? They could watch the concept built piece by piece around them while a live presenter explained what was happening.
VR campaigns
Now, Mercedes-Benz South Africa has put together a series of virtual reality campaigns, working with animation agency, Sinister Studio, to develop four test-drive videos. The new Mercedes-Benz C-Class Coupé, E-Class, AMG C 63 and a new range of roadsters and cabriolets have all been given the VR treatment.
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Source: Marklives