Brazen Animation and Tykes have collaborated to create animated versions of some of the most iconic Under Armour athletes for an in-store augmented reality experience. Stephen Curry, Cam Newton, Tom Brady, Misty Copeland, Jordan Spieth and The Rock have all been produced as three-dimensional computer generated characters.
Bryan Engram, Brazen Animation CEO / CCO said, “All of us at Brazen absolutely loved working with Tykes and Under Armour to bring these world-class athletes to life. It was fantastic to merge animation and cutting edge technology to create a delightful and entertaining experience for all UA fans.”
The animation will be on display via innovative augmented reality technology. Installations have been unveiled at the Boston, New York, and Disney World Under Armour stores. Visitors are able to utilize the Under Armour Play app on their mobile phone or tablet to see the animations play out around a physical shoe display.
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Source: Brazen Animation