VR Persuasion: The Dream Marketing Machine
8 March 2017
What if we had a “Dream Marketing Machine” a way to easily and reliably churn out emotionally passionate customers for any brand? Like Apple’s fanboys
What if we had a “Dream Marketing Machine” a way to easily and reliably churn out emotionally passionate customers for any brand? Like Apple’s fanboys
That was 1999 – a seminal scene in the sci-fi motion picture “The Matrix.” Morpheus reveals new insights to Neo; explaining that the red pill refers to a
Traveling via virtual reality is all the rage at the moment — as recent projects from Expedia and Avios illustrate– but a new Middle East campaign from Emirates-owned travel
The sight of someone using VR is a strange one. A quiet nest of isolation, completely locked off from the outside world, fully focussed on the task
Getting chased around by dinosaurs in VR can be an unnerving experience. We saw this with Ark: Survival Evolved and its subsequent expansions, which immersed users in
Facebook has been placing more emphasis on videos and virtual reality, including 360-degree media. Since adding support in 2015, more than 1 million 360 videos and
Customers enter a Lowes home improvement store on August 17, 2016 in San Bruno, California. Justin Sullivan/Getty Images Lowe’s believes the best way to show
Vimeo on Wednesday added the ability to upload and watch 360-degree videos, widening the places to watch VR experiences and offering options to sell or rent
Owners of Google’s Daydream View VR headsets, and a compatible phone, can head to outer space, drive fast and furious, and try to keep a bomb from
Jon Favreau is the rare traditional filmmaker to push into virtual reality. After becoming one of the most successful directors in Hollywood withElf and Iron Man, Favreau
Artist Jenny Holzer will unveil new works in a solo exhibition at Blenheim Palace this September. She will create new, site-specific work that will respond
Nomenclature is important. Microsoft has been using the term “Windows Holographic” to describe its mixed reality efforts–which for a time functionally consisted only of the
You’re in the lecture hall listening to the professor. You read the book, analyzed every graph, example and photo, but you’re still not getting it.
Now this is something you don’t see every day. Watch this video all the way through and you’ll notice that something’s not right. The
If you need a healthy dose of nostalgia packaged in newfangled VR tech, look no further. Duck Hunt, one of the most iconic and beloved video
A pan-European project is underway to develop an augmented reality (AR) visor that could reduce surgery times by more than 10 per cent. Known
Shazam was one of the winners of the early app rush. Its app had a simple function — identifying what song is playing — that’s
The Venture Reality Fund reported that the landscape of companies that it tracks in the virtual reality market grew more than 40 percent in 2016.
“If you fall in virtual reality, do you fall in real life?” asks Clyde DeSouza, a virtual reality (VR) filmmaker and the author of “Think
Doppler Labs, the California startup behind the Here One earbuds that can warp the sounds of your surrounding environment, is suing audio titan Bose for alleged trademark infringement
In partnership with Eleven PR and Digital Arts Network, Krispy Kreme has created a virtual reality film, ‘Journey to Glazetopia’ to launch a new range of doughnuts “inspired
I vividly remember standing amazed in front of Ignite VR Arcade. Not too long ago, its owner – Roy Koo – shared how he was
Virtual reality (VR) technology is generating a great deal of hype as to its potential in commerce. Thus far, gaming has been the main avenue for
The judges at the Second Annual Virtual Reality Pitchfest had a difficult job. Luckily, Loren Hammonds, Curator at Tribeca, Charles Melcher, CEO of the Future
This is either the worst time to get a concussion or, the curious journalist inside of me says, the best. A week before I’m
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