Immersive Technologies – Future Of Marketing
22 June 2017
In property business, many decisions are made based on our ability to read 2D drawings, plans and sections and pictures of existing state of property
In property business, many decisions are made based on our ability to read 2D drawings, plans and sections and pictures of existing state of property
Both Apple (NASDAQ: AAPL) and Facebook (NASDAQ: FB) are betting big on augmented reality (AR) and virtual reality (VR). The Mac maker believes that in order to bring AR to the
Above: Limitless makes it easy to animate in VR. Image Credit: Limitless HTC has bet big on virtual reality with its HTC Vive VR headset. It continues
The art of marketing is essentially the art of storytelling. The basic goal of marketing, its raison d’être, is to tell a story that will create
E3 is the foremost video game convention in the world, with more games on the show floor than you can possibly play during the three-day
Whether your VR setup is a dedicated Oculus Rift room or just a web browser and a mouse, one of the best places to find 360-degree video
In a bid to boost sales of its virtual reality platform, HTC has teamed up with UK distributor Westcoast Retail. Adding HTC to its roster
R&D Design in New Orleans started by doing 360-degree videos for organizations. Today, 360 video projects make up only a small part of R&D’s portfolio,
The overall monitoring screen in the Michigan Traffic Lab at the University of MIchigan Transportation Research Institute. The upper right shows a live video stream
Nokia has taken the opportunity to create what may be one of the very first immersive virtual reality advertisements for a product that isn’t a
Done well, Virtual Reality feels immediate, immersive, and exciting. Even 360-degree video, which merely surrounds you in a scene you can’t explore, transports you to
VR with eye-tracking could potentially be used to for exposure therapy, during which a patient is confronted with their fears. Eye-tracking technology can help
Above: A photo shows what it’s like to look through Varjo’s headset. / Image Credit: Varjo While VR is all the rage right now,
The Flight of Honor is a popular program that takes veterans to Washington, D.C., to visit the various memorial sites in honor of their service, but
From the affordable headsets that take users into another setting or world via virtual reality to games like Pokémon Go and even children’s coloring pages,
VR developer Survios has gotten some solid recognition for recent VR titles Raw Data a Sprint Vector, with the latter taking Shack’s E3 VR Game of
Facebook was back in federal court today to plead with a judge to reject ZeniMax’s request to halt sales of the Oculus Rift headset. The
Only a few years ago, the development of virtual reality that could keep up with the dynamics of head movements was hailed as a game-changing
, Hammond likes to think of skywriting as one epic magic trick in the sky. The audience might hear his plane, but he is effectively
The world’s first 360° views from space were presented at the Starmus Festival in Trondheim, Wednesday as cosmonaut come-360 videographer Andrei Borisenko was interviewed by
Last week, VR Society, in partnership with AMD | Radeon, announced the first VR / AR conference created solely for advertising, branding and media professionals focused
Maine educators got to demo some groundbreaking virtual reality technology at the State Library in Augusta Monday. As this technology advances, and becomes less
Screen Cap of Dear Angelica, 2016, Courtesy of Wesley Allsbrook (Quill). Magik Gallery makes a case for why VR is a viable medium for
For the final project of their immersive environments class, six students at the University of Washington havedeveloped a rock climbing simulatorthey think could help people
Most escape rooms make it difficult to, well, escape. No surprise there. But what would be the most difficult possible escape room to make it
Play Labs, a summer accelerator at the Massachusetts Institute of Technology (MIT) announced its first batch of 13 startups that are developing augmented reality and
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