How Ikea Became A Leader In AR Marketing
6 October 2017
ARKit is Apple’s official entry in the world of augmented reality, and it’s easy to read it as a big play to create an ecosystem
ARKit is Apple’s official entry in the world of augmented reality, and it’s easy to read it as a big play to create an ecosystem
The first VR Innovation Lab for Behavioral and Brain Health takes place on October 7th at Brainstorm, Stanford University’s new VR/AR startups laboratory. Selected finalists will
A new path to entrepreneurship is ripe for the picking When you hear the term “virtual reality” or “augmented reality,” what comes to mind? Perhaps
* I bought the iPhone 8 Plus and love it, but now I’m wondering if maybe I regret my purchase * The iPhone X is
Boeing Research & Technology engineer Leighton Carr tries the VR trainer his Brisbane team helped design for Starliner astronauts, with the actual simulator in the
Telefónica’s Vivo has become the first Latin American player to deliver live basketball games in virtual reality (VR). As the 2017/18 season is about
The next giant step in VR and augmented reality may not come from Facebook, Google or Microsoft. It might just emerge from Varjo Technologies, a
Racing drones are gaining in popularity, combining the built-in user base behind video gaming with the inherent appeal of piloting something physical in the real
CREDIT: Getty Images This breakthrough technology could provide the benefits of an open plan office without the huge disadvantages. To most of today’s executives, the
Virtual reality has the power to transport viewers to places as hostile as the Red Planet and as sophisticated as a fine arts museum. Now, VR users
Lindero Edutainment is proud to announce the debut of AI Nightmare, the animated 3D 360° Virtual Reality Sci-Fi Thriller – Delivers an unbelievable journey allowing you
Social media is being taken to the skies – quite literally – with an augmented reality app called Skrite. Skrite asserts that it is now possible to
Beauty shoppers scrolling their phones looking for a new lipstick shade on Sephora’s mobile app know the drill. First, you select the brand and shade you’re interested
A virtual reality screening at the opening night of the Adelaide film festival. Photograph: Sia Duff In a break from tradition, this year’s opening
Sunken is a virtual reality game that plunges players into the ocean deep to explore shipwrecks. Though it’s a low-stakes hidden object game, it’s tinged
Snapchat recently launched a collaboration with Jeff Koons to showcase his iconic sculptures across the world using the platform’s augmented reality feature. But not all artists are
, More and more companies are choosing to go the virtual reality route. Even recruiters. Many recruitment agencies are embracing what virtual reality can bring
This year’s Raindance Film Festival embraced virtual reality (VR) like never before by introducing the first ‘Raindance VRX Awards’ with 10 categories. The festival ended
One of the most powerful attributes of e-commerce today is its relatively effortless due diligence, where a customer can easily see rival offerings, compare pricing
Marketers, event planners and technologists of all walks have tried for many years to enhance real-life experiences with technology, to varying degrees of success. There
Augmented Reality (AR) gaming truly burst into the awareness of the general public with the release of Pokémon Go in 2016. This fresh take on
We’ve been tracking the long-term growth of the VR ecosystem on PC thanks to Valve’s monthly Steam Hardware Survey and its reported data. This past
One of the first things about developing a strategy in VR is understanding the industry value chain — from the hardware, interfaces, platforms and software.
Everysight, an augmented reality (AR) smartglass company, announced its first brand athlete, Chris McCormack (Macca), hailed by ESPN as “The World’s Fittest Athlete”. Everysight is
Goal utilised Samsung’s stunning Gear 360 camera technology to deliver an immersive experience befitting the creativity of the stars on show Innovation is the
It’s difficult not to get excited at the prospect of Windows Mixed Reality when every company is throwing its hat into the ring, but disappointment
Just a year ago, statements like these were the rave in the tech industry: * Virtual Reality is the last medium * Virtual and
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