This sandbox 2.0 VR installation promises to make test-driving a whole lot more fun. The experience was created as a partnership between Audi Norway, MediaMonks and Oslo-based creative agency POL by combining a physical installation with virtual reality.
“For many of us, playing with cars in the sandpit is a distant memory. Let’s face it, the opportunity rarely presents itself once you pass a certain age,” says Tommy Jensen Marketing Manager of Audi Norway. “The Sandbox 2.0 is a state-of-the-art toy for kids and adults. It provides a platform to rekindle the joys of driving and demonstrate the assets of the Q5 and the quattro technology in a playful and accessible way.”
,
,
You’re invited to get into a purpose-built sandpit, where you can build a customised track. The real-life sand is then scanned with a depth-sensing camera, which renders it into virtual reality. The size of the jumps and the challenge of the course are all dictated by the sandy self-made chicanes.
,
,
PS. We’re also loving the fact that the video shows a girl in the driving seat.
Source: Medium