The co-founder of the tech-toy talks about the challenge of work-life-balance as a parent-entrepreneur, and why travelling in search of new business opportunities can be crucial.
I’ve spent more than 15 years working with interactive technologies, including establishing Draw & Code, an immersive tech studio based in Liverpool. Now I’m using this experience to create a toy that’s brought to life by the magic of augmented reality – a technology that’s really coming into its own.
Like many of the best ideas, SwapBots was born over a drink. After exhibiting some augmented reality work through Draw & Code at an event in Silicon Valley, we found ourselves in a bar in downtown San Francisco, discussing where this new industry was heading.
This was a couple of years ago: pre-Pokémon Go and when Snapchat was only just starting to emerge as a major investor in this technology. We were trying to imagine colourful, engaging uses of this tech, which is how SwapBots emerged. The name, the basic gameplay mechanic, and the look of the toys was established immediately. It remains essentially the same now, as we prepare to launch.
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Source: The Telegraph