Last week, I was inspired to find ways to make VR mainstream after reading Cody Brown’s article on Oculus’ failure to sell VR. The Best Buy poster made me reflect on which Oculus advertisements I remember best. There’s two:
The fake-looking butterfly photo
The woman in a headset staring at an Intel logo (photo is below)
Steve Jobs focused on ways to direct imagination while unlocking creativity. These are the tried-and-true tactics VR companies (like Oculus) must use or face extinction (e.g. Google Glass):
1) Sell Experiences, Not Products
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Which would you spend for? Source: IMAX and Best Buy
I’ve never quite understood a creative director’s pains until I saw the poster above (to the right). Make me a Jedi Warrior or even a stormtrooper; I don’t care. Just as long as you don’t show me another picture of person staring at an Intel logo!
Today, people value experiences over possessions and would rather rent than own. Rather than ask people to change their mentalities, why not speak with words we listen to?
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Source: Medium