Between the millions of apps available to download and the over 100 software programs that marketers regularly use, never has the digital world encapsulated so much of our time. Developments in software, in large part within the last two decades, have even started contributing to neurologicalchanges in the human condition.
From this digital overload marketers have sought to reach consumers in different ways, supplementing our desire to be wired with physical experiences. In recent years, experiential marketing has quickly gained popularity.
One of the biggest and most surprising moves this year was Snapchat’s division into a larger umbrella company known as Snap, Inc. This is a brand that shunned purchase offers from Facebook in order to do things its own way, turning a self-destructing photo app into a multibillion-dollar business. Suddenly, the formerly app-only company began to offer a physical product in Snapchat Spectacles via select, pop-up vending machines, with plans to expand this venture.
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Source: skyword