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Fjord’s predictions for 2017 reveal humanised chatbots, mixed reality and a tricky time for brands, as mobile loses significance.
For the young generation that was raised on mobile phones and then smartphones, prior technology must seem like antiquated, dumb tools.
Since Nokia led the charge, Blackberry drove innovation and Apple changed the game, smartphones have become the centre point of an awful lot of modern society.
Greater connectivity and the introduction to the nascent years of internet of things have only strengthened this but, according to Mark Curtis, chief client officer at Fjord, the times are a changin’.
“The year is about making us smarter humans and fostering human potential by creating helpful, meaningful services across an expanded array of digitised environments,” he said.
“Interfaces are becoming faster, smaller and automated, and organisations will need to adapt to the kind of supercharged, responsive and immersive environments now possible.”
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Source: Silicon Republic