Virtual Food Is Here, And Instagram-ready

Illustration: Kabaq
 
It used to be that you had to visit eateries like Black Tap and Dominique Ansel Bakery and wait in their exhaustingly long lines to purchase and photograph their Instagrammable items of choice. Even when you wanted to ‘gram a simple but mighty Shake Shack meal, you had to buy it first. Presumably, you’d also be eating it after it cooled off during the photo shoot.
 
Those days will be slipping into the past now — Fortune reported that restaurants are implementing technology that will allow you to materialize a restaurant’s offerings onto your screen, among other new tech.
 
This particular technological advancement comes from a company called Kabaq that’s partnering with New York restaurants like Alta Calidad, Vino Levantino, and BunSmith to bring their creations to the small-to-medium-size screen. In combination with Apple’s ARKit, Kabaq’s imaging technology can show you menu items when you select the item you want to see and point the camera at a surface.

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Source: NyMag

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