Augmented Reality is the in-thing these days. Games like Pokemon Go showed us how a simple game could catch the fascination of a global audience and influence human behavior like never before.
New apps are popping up every day as developers and marketers search for newer and better ways to engage audiences and give consumers a more enriching experience than ever before.
Today almost every event or marketing activation that we see around us uses AR to captivate the audience and push across a pre-designated message or create a favorable impression in the minds of an audience. In almost every sphere of our lives, AR has the potential to give us a more enhanced view of what we are seeing.
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Source: Know Techie