Magic Leap Focused On Content Ahead Of Shipping

As Magic Leap prepares to ship the Magic Leap One later this year, the company is putting its focus on mentoring developers and creators to build a content ecosystem for the spatial computing platform.
 
Registered developers are so important to Magic Leap that they’ll be the first group to be able to buy the Magic Leap One when it becomes available later this year, Rio Caraeff, chief content officer for Magic Leap, said in an interview.
 
“Really, it’s all about developers and creators. It’s really the core of the earth, for me, that everything else blooms and grows from. To me, there’s nothing more important than building a healthy ecosystem of developers and creators,” said Caraeff during an on-stage interview with Melissa Arnoldi, president of technology and operations at AT&T, during the company’s recent technology and entertainment event, AT&T Shape.

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While we know that Weta Workshop is working on a game for Magic Leap One, it is apparent that Magic Leap is concentrating on content and experiences as opposed to gaming for its first generation device. This focus aligns with previously-previewed experiences, such as the NBA app and the interactive musical application Tónandifrom Icelandic rock group Sigur Ros.
 
While he did not show off the device (aside from the same still shots shared late last year), Caraeff did take the opportunity to dim expectations a bit when asked to describe the device and the current experience using it.
 
“It is what it is. It’s not quite an intimate wearable yet, but for a first-generation product, we think it’s great to get this in the hands of developers and creators. But it’s important to remember we are at the dawn and the beginning of something new and that this is the next wave of computing and what the next decade and generation will be defined by. So, there’s a lot of room for improvement here, but you can see where we are now and we’re proud of where we are.”

 

Source: Next Reality

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