Photo by Kris Atomic on Unsplash
Your next shopping experience could be powered by Augmented Reality (AR) as fashion brands gear up for a digital makeover.
In a comprehensive 2018 study, ‘The State of Fashion’ by McKinsey & Company and The Business of Fashion (BoF), leading innovators will reveal the possibilities of artificial intelligence across all parts of the fashion value chain, exploring new ways of creating value for those employed in the fashion industry. The study shows that more than 75% of fashion retailers plan to invest in AI in 2018/2019.
Recently, Zara’s parent company Inditex SA announced that it is shifting its focus to online businesses. The technology required to run its “global store and online platform” has already attracted a record investment of roughly $2.2 billion.
Considered as one of the largest industries in the global economy, fashion sector is a ~$2.4 trillion industry. Hence the need for continuous innovation is crucial for the fashion businesses. Other than moving businesses online, fashion brands are constantly introducing creative and engaging ways to gain traction. From deploying predictive analytics for style trends to employing robots that sew and cut fabric, AI enhancements in the fashion industry is going beyond traditional automated tasks. The latest is Augmented Reality (AR) which is deployed both in-stores and online.
Recently, Gucci revealed its scannable ads, VR and AR for its spring 2018 campaign, ‘The Gucci Hallucination’.
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Source: Hackernoon