Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.Over the past week or so, we’ve seen numerous examples of the augmented reality used to promote events in the world of entertainment.
In the movie business, Disney/Pixar and Universal Studios have both used multiple AR platforms to push moviegoers to the opening weekends of their respective films.
Meanwhile, on the sports side, Fox sponsored an augmented reality experience to push its broadcast of the thrilling match between Spain and Portugal in the FIFA World Cup.
Disney/Pixar Promotes ‘Incredibles 2’ Through Snapchat Lens
Pixar’s Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
Available via Snapchat, the AR experience places the familiar mask of the movie’s super family on your face, and simple finger taps on the smartphone’s screen activate various virtual superpowers. The experience continues via the rear camera, where the adorable Jack-Jack floats in the user’s view and disappears into random seams in reality.
Learn more about how Disney/Pixar and the rest of Hollywood is using augmented reality to promote blockbuster films this summer…
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Source: Next Reality