How To Fine-tune AR-infused Ads And Campaigns
20 June 2018
Banner ads aren’t known for being a customer favorite, but Jaguar might have figured out a way to change that: augmented reality. The luxury car
Banner ads aren’t known for being a customer favorite, but Jaguar might have figured out a way to change that: augmented reality. The luxury car
Brief: – Oath, Verizon’s mobile and digital content unit, introduced two extended reality ad formats at Cannes Lions on Monday: 3D and programmatic virtual reality (VR) ads,
With more people in China, South Korea and Japan remaining single and living alone, AI companions fill an emotional gap. In May, China met
VR is immersive, and it’s easy to lose track of the real world. All VR can take you on an incredible journey, but there’s
Image credit: Fotolia One in the eye: Mastercard says the new concept is akin to having a personal shopper in every store. Mastercard has
Watch the FIFA World Cup – including England’s opening match against Tunisia today – live on PlayStation VR, thanks to the BBC Sports VR – 2018
The Liberman siblings — from left, Maria, Daniil, David and Anna — at work at Snapchat.CreditJake Michaels for The New York Times Augmented reality
Pixar’s Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an
“Transference” looks like a movie wrapped inside a video game, but Elijah Wood, who’s helping to create the title with Ubisoft, tells Variety that’s not the case. “It’s
Not just gaming or entertainment, virtual reality (VR) can also help people recall information better as opposed to desktop computers, say researchers including one of Indian-origin.
An initiative to construct a monument of Satoshi Nakamoto, the pseudo-anonymous creator of Bitcoin and blockchain technology, within the Ukranian Capital Kyiv, is gaining significant
Despite being in its infancy, augmented reality (AR) technology has enormous potential. AR is already enabling individuals to seamlessly project virtual images/objects through their smart
Watch the Fifa World Cup from BBC Sport’s virtual reality sofa BBC Sport is bringing you the chance to experience the 2018 FIFA World
Want to hire a top notch virtual reality developer? Here’s what developers who want to get a VR job look for in an employer, and
The Blippar app can create interactive visual content just by scanning an everyday object with a smartphone (Credit: Blippar) Blurring the lines between the
In the fall of 2016, Microsoft revealed its plans to bring the Windows operating system into the immersive technology age: Not only would Windows be
A report by higher education technology company Internet2 shows the extent to which VR is used in colleges. It has been clear for some
The proper training of business owners and staff in the food service industry is one of the most important means for tackling the spread of
Varjo’s VR headset lets you see virtual objects in much greater detail, and could be used for training, design or entertainment It’s virtual reality
Owlchemy Labs co-founder and CEO Alex Schwartz has announced that he is departing the now Google-owned VR developer to kick off a new company. Schwartz
With mostly prior confirmed PSVR titles presenting at E3 2018, we expected Sony to dedicate a few moments during its E3 2018 keynote to highlight the
Cyber Fashion – could this suit point to the future of fashion? Olga Levitskaya is a Russian neurobiologist and the founder of Cyber Myonics LLC. She
A screengrab of Philippine Airlines’ virtual reality cabin crew training. Handout photo MANILA — Philippine Airlines said it had begun using virtual reality to train
Smell coming to Pimax VR headset as output. VR headset maker Pimax Technology and VAQSO partner to create VR device with scent simulation. VAQSO, a
Fast paced VR racing title Sprint Vector have announced the start of their ESL qualifiers for those looking to become a VR eSports star. Ever Friday throughout
© SculptVR SculptVR already provides creative minds a way to conjure up Minecraft-like worlds with detailed 3D sculptures on the Oculus Rift, HTC Vive and Google
With more demand than Quebec’s power utility can satisfy, the province’s government announced on Thursday that it has temporarily halted approvals for new digital currency
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