4 Brands Experimenting With AR Advertising
1 December 2017
The augmented reality (AR) and virtual reality (VR) markets continue to grow rapidly, with market growth for both combined anticipating to rise from $11.4 billion
The augmented reality (AR) and virtual reality (VR) markets continue to grow rapidly, with market growth for both combined anticipating to rise from $11.4 billion
DOOM VFR is now available worldwide for PlayStation VR and HTC VIVE. Developed by id Software, DOOM VFR brings the fast-paced, brutal gameplay of DOOM
Though a partnership with the French start-up campus Section F, Ubisoft is getting ready to kick off the second season of its Gaming and Entertainment
Scott Camball charts Adult VR’s role to date, his opinions and those of people in the tech industry. In 2014, Ella Darling changed the world of
Children interact with a new Nebraska-developed virtual reality game that teaches children about nutrition and physical activity. © Alyssa Amen | CYFS Trees line the
In an interview at Exponential Medicine in San Diego, documentary filmmaker Jennifer Brea shared her difficult yet powerful journey with chronic fatigue syndrome. Brea was a healthy PhD
Technicians pose in front of a Cai Hong-4 unmanned aerial vehicle in Beijing in June. Developed, designed and built by the China Academy of Aerospace
Individuals wearing virtual reality headsets often look isolated. But research shows they can experience profound emotions such as awe, which enhance their feelings of social
The definition of virtual reality comes, naturally, from the definitions for both ‘virtual’ and ‘reality’. The definition of ‘virtual’ is near and reality is what
HTC is continuing its quest to fund promising VR startups, and its latest batch includes a few pushing the boundaries of what’s possible in virtual
Variety hosted its first annual Innovate Summit Wednesday, providing attendees insight into the future of artificial intelligence, analytics, and virtual reality in entertainment and related fields through a series
The BBC is to launch a dedicated production team for virtual reality content. VR Hub will be headed by Zillah Watson with a brief to take
Above: The Gaze-At-Ratio – Image Credit: Jeremy Ellsworth at Edoramedia. Last week, the EUVR, the nonprofit organization dedicated to maturing the VR industry in Europe,
The BBC has made available a new Space VR game experience which allows you to enjoy a virtual reality spacewalk around the International Space Station. The Space
Nissan makes a crossover called the Rogue. Last year, a Star Wars movie called Rogue One came out. The brand synergy was obvious. (It has to do
Elemental Combat is a brand new VR game that focuses on multiplayer. It’s an FPS but the shotguns have been replaced with martial arts moves. And
One of the frequently cited uses for virtual reality is building empathy by immersing users in the viewpoint of others. Google today is doubling down on that
Most people are building augmented reality applications that will have positive impacts on our lives; leading the way when we get lost and connecting us
Underlining the growing importance of virtual reality, Singapore minister Chee Hong Tat announced the first two VR titles that are part of a partnership with Discovery Networks Asia
Apple today was granted a patent originally filed in August 2016, describing a method in which users would be able to control a Mac computer — and
A VR tour of the Upper East Side’s Vitre condo, which doesn’t open until late 2018, convinced Amol Shah (left) to buy a two-bedroom unit
Kremer Collection of 17th Century art is viewable in virtual reality. A number of existing museums and art galleries have begun to use virtual
Have you ever experienced virtual reality (VR)? No doubt this technology is worth trying and is leaving an impression on the roads of marketing. VR
Is your phone Daydream-ready? Maybe. Google’s big push into smartphone-based virtual reality has only begun to take form. Where Cardboard is an amazing way to make
Cryptocurrency may be one of the biggest threats to governments, security and the entire financial system that we’ve ever seen. It can help fund
WASHINGTON — Training soldiers using virtual reality has been a common practice for many years, but the U.S. Army is applying that technology to something
You wake up, get ready for work, have some toast and coffee with your spouse, then wave goodbye. It’s your typical workday. There is, however,
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