What CES Taught Us About Advertising Trends
16 January 2017
The tech conference revealed the best canvases we’ve ever known, writes Zenith Media’s head of innovation. The relentless sensory overload and the endless complexity
The tech conference revealed the best canvases we’ve ever known, writes Zenith Media’s head of innovation. The relentless sensory overload and the endless complexity
Virtual Reality has carved a name for itself in the gaming industry, creating immersive visuals for maniacal gamers who want to take gaming to the
Breaking away from their business as a videogame marketplace, G2A have released the first project from their in-house development studio, the imaginatively titled G2A Land.
For a technology to crack the mainstream, there is an unspoken understanding: It shouldn’t make the people who use it queasy. And yet there was
The OSSIC X Headphones use their wearer’s Head-Related Transfer Function, or HRTF, to customize audio specifically for them. The result is audio perfectly tracked in
Open Systems Technologies (OST) has a giant rocket ship and a purring orange cat sitting in its lobby. These 3-D objects hover in the
First Person Tennis is taking the VR game experience to the next level, as Mikori Games created the first tennis simulator developed for HTC Vive. Instead of
Asus recently revealed a new powerful gaming PC — the ROG GR8 II. It is a compact model that claims to be the world’s smallest
Sansar, a virtual world platform from the creators of Second Life, will open its doors to everyone in the first half of 2017. Developer Linden
Like many, I followed the coverage of CES from the Las Vegas Convention Center as the world’s tech giants showed off the principles and ideas that will be
‘The Floor Is Lava’ Is Better In Mixed Reality Thus far Pokémon Go has dominated the loudest discussions of augmented reality in video games, even though
While we can’t be certain what the future will bring, we are certain VR is here to stay and we’re interested in looking at investment
Virtual Reality is a way to immerse people into entertaining experiences, but in order to get more immersive, technology has to be able to replicate
In 1949, Life magazine photographer Gjon Mili made a pilgrimage to the French Riviera to see Pablo Picasso. Mili had conceived of a way
, One team that NFL fans come to expect to see in the playoffs are the Seattle Seahawks. They have a star quarterback and stellar
The USA Today Network, together with Nikon, are looking to the power of virtual reality to create an unprecedented online viewing experience for the presidential
BMW i is the first automotive brand in the world to offer customers an interactive, 3D augmented reality experience of their products in a pilot
The hype for VR goggles has exceeded consumers’ interest so far, but industry insiders remain hopeful that virtual reality will become the next big thing.
There has never been a time when more virtual reality games and experiments were in development. VR is finally here (if off to a bit
Installation view, looking through pixelwald (pixel forest) For more than thirty years, swiss artist pipilotti rist has been a pioneer of video art and multimedia installation. Her
The whole “try before you buy” concept is finally coming to interior design. Climb Real Estate and VR home design startup roOomy are now working with the augmented reality
How do I find VR Marketing strategies that actually work? Well, today we’re going to make it easy for you. All you need
Last week, Zalando held its annual Hack Week which as you might guess is a week long hackathon during which teams can brainstorm and work on innovative ideas that
VR will be everywhere at the 2017 Sundance Film Festival in Park City, Utah, January 19–29, as part of the New Frontier section line-up that brings art, technology and
A newly trained estate agent is five minutes away from their first viewing. Nervous, they tighten their tie and clear their throat before bursting open
Image: PRNewswire. Last year JNT Company, an interactive web and marketing firm based in Manhattan, Kansas, was hired to organize the city’s Festival of Lights.
A French car company is testing the AR system that uses cameras to show objects on-screen. This modified Renault Twizy could lead to the end of
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