Google Puts 360 Video Ads Impact To The Test
14 April 2017
For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google
For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google
Are we ever going to see that killer app for VR? Is the world Mark Zuckerberg envisioned when he decided to purchase Oculus for over $2BN ever
“SingSpace,” the latest title from music game developer Harmonix, is now available for the Samsung Gear VR via the Oculus Rift store, Oculus announced Thursday. In
Mark Bautista (Ferdinand Marcos), Jaygee Macapugay (Imelda Marcos), and company in Seattle Repertory Theatre’s production of “Here Lies Love,” a musical about the former first
Above: Behind The Fence While SXSW has been showcasing VR projects in many different ways for years, 2017 marks the first year we expanded
To celebrate the 20th anniversary of Dig Your Own Hole, the Chemical Brothers have teamed up with Google and WebVR Experiments to release a virtual reality
Visbit has launched an open beta for its 360-degree virtual reality livestreaming platform. The Sunnyvale, Calif.-based company enables cross-platform streaming service for VR. With it,
Above: VR First lab at NMSU Dona Ana Community College. / Image Credit: VR First VR First is on a quest to jumpstart interest in
, Rachel Skidmore and Genevieve Jones (image below) workd to create new digital media at Skybound. I love the excitement that comes from working
Children will get to meet characters from a galaxy far, far away thanks to a ‘Force for Change’ collaboration. Young Star Wars fans in need of
“The wine is more precious than the bottles.” This has been observed by more than one person (myself included) to underscore the fact that in any
Dive Brief: A maturing virtual reality marketplace is bringing an increasing number of cost-effective viewer and content options to the K-12 market. Cardboard viewers
Yes, it’s real. Yes, it’s coming to Oculus and SteamVR. Yes, you can find out more about it at http://reddit.com/r/hlvr Source: SourceVR Mod Team
Big-punching Daniel ‘Dangerman’ Dubois barely broke sweat after winning on his debut on Saturday night, taking just 35 seconds to defeat ‘Caveman’ Marcus Kelly.
Ever wanted to try to field a big-league ground ball without having to worry about disappointing fans if you make an error? A Chase Field
The VOID will eventually offer a number of VR experiences, initially debuting with its Ghostbusters venture Multi-player virtual reality startup The Void has opened
Prabhas in Baahubali: The Conclusion HIGHLIGHTS Baahubali 2 is going to be on a much grander scale, says the producer The Sword of Baahubali
Dirac Research is getting deeper into virtual reality audio. The company has announced that it’s been awarded $250,000 in research funding from Swedish government innovation
Academy Award winners Alejandro González Iñárritu and Emmanuel Lubezki have teamed up once again to create the experimental virtual reality installation “CARNE y ARENA (Virtually present, Physically invisible).” The six and
, You don’t have to be the billionaire co-founder of Microsoft to realize that keeping people energized about power of charity to make change is
Sony’s smartphone business has always been seen as on the verge of folding. After a brief period of fame, Sony’s flagships have mostly failed to
As consumers dally with virtual reality (VR) and augmented reality (AR), schools are turning to the new technology as an option to expand student learning. Schools and districts
David Bowie’s Lazarus musical, which he co-wrote with Enda Walsh based on the Walter Tevis novel The Man Who Fell to Earth, concluded its London run earlier this year.
After stops in the Bahamas, Panama and Macau, the PokerStars Championship series is coming to Europe for the first time. We’re now three events
TAIPEI, Taiwan — Gaming and virtual reality (VR) will take the spotlight at Computex 2017, Asia’s biggest information and communication technology (ICT) event, Taiwan External
PlayStation VR, like the rest of virtual reality, is not necessarily an every-day gaming device. Instead, I’ve found that I’m much more likely to break
Axon VR. PICTURED: AxonVR’s HaptX Skeleton applies “force feedback” to represent the shape or weight of virtual objects. Ever since his school days on
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