Snapchat Launches Some Snazzy New AR Ads
16 May 2017
Snapchat is hustling to stay one step ahead of Facebook — and that means some snazzy new advertising features. Snapchat announced on Monday three
Snapchat is hustling to stay one step ahead of Facebook — and that means some snazzy new advertising features. Snapchat announced on Monday three
The experiences, created by VirtuCare, come in the form of 12 pre-installed VR scenes. People living with dementia are being offered unique virtual reality
Augmented reality in the as-a-service model has been launched in Australia by News Corp backed Melbourne start-up Plattar. Dubbed ‘the world’s simplest AR creator’,
An illustration of what Second Livestock’s virtual reality apparatus could look like. Courtesy of Austin Stewart Austin Stewart is an assistant professor of design
Welcome back to the French Riviera for yet another spectacular edition of the Marché du Film! We hope that your travels were not too taxing
ZeniMax, the parent company of Fallout and Elder Scrolls publisher Bethesda, has launched another lawsuit related to virtual reality. Having already successfully sued Facebook over Oculus Rift (and winning
For all of Zuckerberg’s talk of virtual reality’s ability to bring people together, wearing a VR headset is currently a very lonely experience. Sure
The Washington Post is launching an augmented-reality series today, the start of a push into AR-enhanced storytelling this year. The first series uses AR to let
HTC has been ahead of Oculus with room-scale VR since it launched the Vive, but now Oculus are stepping it up with the Rift and
With the PC hardware market changing nearly daily, it’s refreshing to hear that HTC won’t be releasing another Vive headset in a rush, with HTC
The number of people in the UK and Ireland watching VR porn grew 250 per cent over the past 12 months, according to figures from Pornhub.
It’s hard to remember which year was supposed to be the year of virtual reality. Seriously, forget 2014 or 2015, I tend to recall promises
One of the latest HTC Vive accessories promises to bring much-needed eye tracking technology to virtual reality. The Chinese startup 7invensun, fueled by some of HTC’s venture
Having founded Oculus in 2012 and been an important face for the company throughout its growth from fledgling startup to $2 billion acquisition by Facebook
At The Drum, we’re often pitched news about ‘the next Pokemon Go’. What this usually means is that an app has adopted augmented reality (AR) in some way,
Mixed Reality Filming with no Green Screen: This is a proof of concept for making mixed reality films using both the physical and virtual world,
Apple is developing a wearable head device Despite recent statements by Tim cook that Apple is more interested in augmented reality than virtual, recent patents,
Christopher Johnson, right, AT&T tour spokesperson, explains what is happening as City of Odessa employee Gloria Gonzalez experiences distracted driving in an AT&T “It Can
, This slide, like the picture below from InferVision (Chinese startup) are common with Indian and Chinese startups creating new interfaces generating reports (noting AI
At yesterday’s Build keynote, Microsoft opened preorders for its new line of Windows Mixed Reality development kits. Unlike HoloLens, which is also a Windows Mixed Reality device,
Apple announced Friday that it will be investing $200 million in smartphone glassmaker Corning as a part of its $1 billion advanced manufacturing jobs fund aimed
At a recent technology conference in Las Vegas, one of the large exhibitors dedicated an entire section of its booth to a virtual reality (VR)
Even the tiniest view of a surgical procedure can be too much for non-medical professionals, but for actual surgeons, more visibility is a real asset.
What does AR Rahman have in common with Frank Sinatra, David Bowie, Bob Dylan and Madonna? A bit of inspiration perhaps from each of their
Let’s face it, we all have daydreamed of sitting in a cockpit and roaming the wild, blue yonder. It’s hard to find someone who wouldn’t
One of the questions marketers often ask when embarking on their first VR project is ‘what return on investment can I expect?’. It’s an understandable concern when you’re about
Austin’s always been ahead of the game when it comes to tech, and the world of virtual reality is no different. South By Southwest started
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